On September 20, during the annual Mary Kay seminar in Madrid, more than 1,200 beauty consultants gathered to celebrate a new charitable milestone: the presentation of a €35,000 check to the FERO Foundation.
The funds will be allocated to the laboratory led by Dr. Eva Ciruelos at the 12 de Octubre Hospital in Madrid, which focuses on advancing breast cancer research.
Three years of constant support
With this new contribution, Mary Kay Spain reaches a total of €110,000 donated over the last three years through its “Pink Changes Lives” campaign.
This initiative donates €1 for every charitable product sold and demonstrates that beauty can also be a driver of change and hope.
In 2025, the tinted lip oil, chosen as the charitable product, sold out in just a few weeks.
Research that improves lives
Thanks to this collaboration, 58 women with advanced HER2-positive breast cancer are participating in a pioneering study that seeks to identify biomarkers to personalize treatments and improve patients’ quality of life.
Breast cancer is the most frequent tumor among women in Spain, and translational research—which connects basic science with clinical practice—is key to developing more effective and personalized therapies.
International recognition
Mary Kay’s social commitment has not gone unnoticed.
Forbes has recognized it as one of the Top 10 Brands with Social Impact 2025, highlighting it as the only company in the beauty and direct sales sector included in the ranking.
From the FERO Foundation, we want to sincerely thank all the beauty consultants and their clients for turning every charitable gesture into real support for life-saving science.
