Sometimes, a gesture as everyday as buying a bag can have an enormous impact.
This year, the charitable initiative of BETH’S HAIR has proven it once again: thanks to the involvement of its customers, the brand has made a new €10,000 donation to the FERO Foundation, allocated in full to support cancer research.
A bag with a purpose
Throughout the year, the charity bags available in BETH’S salons and stores have been much more than an accessory: they have become a symbol of commitment and hope.
A commitment born of knowledge
The collaboration between BETH’S and the FERO Foundation was born from the conviction that scientific progress is only possible if society as a whole gets involved.
After visiting the Foundation’s facilities last year, the BETH’S team was able to see first-hand the work of the researchers and the challenges they face every day.
Since then, their commitment has remained steadfast, allocating the funds raised to research into all types of cancer, because every oncology area needs ongoing support to keep moving forward.
Thank you for believing in science
At the FERO Foundation, we are deeply grateful for this new show of trust and solidarity.
The commitment of BETH’S to the FERO Foundation is an example of how brands can give back to society some of what it has given them, and how the sum of many small gestures can become a real driver of change.
Your company can be part of the change.
At FERO, we partner with companies that want to turn their social commitment into life-saving research.
Create your charity campaign with us
